Budget brand car nissan datsun "The Nissan Datsun k2" sedan car: Mobil Murah Datsun 2014 release nissan datsun k2 mobil murah small car and comfort car

NEW NISSAN DATSUN K2 MOBIL MURAH

Budget brand car nissan datsun "The Datsun k2" sedan car: Mobil Murah Datsun 2014 release nissan datsun k2 mobil murah small car and comfort car.

The return of Datsun. 

1. Reborn as budget brand for emerging markets. 
2. India debut market. 
3. Five-door hatchback first model.
4. 1.2 petrol
5. Mid-2014 launch.

nissan is all set to bring back the datsun band after 32 years to market like India,Russia,Indonesia and South Africa.

the world premiere of the new datsun nameplate will be at the kingdom of dreams in new delhi on july 15. carlos ghosn, the global CEO of renault-nissan, is expected to unveil the first dutsun model, which will be a five-door hatchback in the sub-rs 4lakhs category.

Nissan is banking heavily on the dutsun brand, which is targeted at the budget end of the market where there are huge volumes. the japanese company expects to sell around 1,50,000 to 2,00,000 datsun cars in india every year. The new brand hopes to use a blend of affordability and aspiration to hook the vast indian middle-class into buying datsuns.

Infact, Nissan feels that the datsun brand-tailored for a huge emerging middle class in the indian, russian and indonesia markets will play a key role in the nissan power 88, the automaker"s ambitious plan to raise both profit margins and world wide market share to eight percent by 2016.

In india, datsun will be going head-to-head with market leader maruthi and hyundai, the number two player with a range of small cars below the rs 4-lakh mark. In fact, unlike Indonesia, where the first datsun model is expected to be cheaper than the cheapest car in the market by as much as 30 percent, in india, datsun will be fighting a fierce price car.

"India is a tough market and it's not going to be a picnic for us but we believe datsun can crack it with modernity and a superior product ,"says vincent cobee, corporate vice president, datsun bussiness unit, nissan. "we can"t win in the indian market if we have a me -too product,"he adds.

styling is expectedd to be a key different iator for datsun cars and the family will sport a compact but prominent hexagonal grille to distinguish it from other brands. the rest of the car too is expected to come with some stand-out design elements with out compromising on practicality.

Datsun's first model for india will be a five-door hatchback (internal code:k2),which,judging by a masked prototype we saw, will be nearly as big as the current micra. development of the k2 started out as a 'top hat' on a two-generation-old micra platform (k11) but according to company sorces, the k11 was shelved as the platform proved too small to accommodate the cabin requirements for today's 50th percentile person.

Nissan has used various other bits from its parts bin to underpin the k2 and this includes the same 1.2-litre, three-cylinder petrol engine (XH5) from the micra. In the micra, this motor develops 75bhp but this figure could be slightly less in k2, which will be turned for better efficiency. Also, the XH5 in th k2 is likely to come with lower specs to meet stringent cost targets. however, since the k2 is expected to be around 100kg lighter than the micra, it will have better acceleration. In fact, presentations mad by the datsun team indicated that the k2 will have best-in-class performance by far, along with fuel efficiency that matches the best in class. according to company sources, however, the k2's lightened chasis doesn't have the reinforcements to match the micra 's torsional stiffness or the same global standards of crash worthiness a key reason why it won't sell in japan or western europe.

   

The k2 uses a straight forward macpherson strut front suspension and torsion beam axle at the rear. However, a lot of effort has gone into fine-tuning the suspension to tackle indian roads. Ground clearance too is pretty generous and the relatively high profile 145/70 R13 tyres should cushion shocks as well. The micra will first come with 13-inch rims but a 14-inch option could come later. There will be no diesel option k2 as the Renault-Nissan's smallest diesel, the 1.5-litre k9k seen in the micra and other models, is too large to be packaged in the k2. "The tapering nose is a key part of the car 's styling but unfortunately, this does not leave us eith any space to package the k9k,"said a company source. Also, the k9k would work out too expensive in any case. However, the belief within the company is that there is no need for a diesel in this petrol-dominated segment.

Budget cars, small cars and entry level cars are the few words that lure almost all car manufacturers in India, as they are associated with large volume business. That is the reason why every company, especially the Japanese ones, which enter India, always dream of gunning down Maruti Suzuki. Similarly, one such car manufacturer with bigger goals is considering Datsun, a low cost car brand, to fulfill their dream. We saw the leaked images of Datsun’s sedan, ‘NKD2196′, which revealed many details. Now, following those images a speculative render is out on the web which looks pretty impressive. The render gives a clear idea about how superficially the car will look like. We had covered the details on exteriors of the NKD2196 Apart from those details, some more details emerge in these images such as the Datsun logo shaped grill which looks great in between the sharp headlight pair. There is a power bulge at the bonnet which executes the front very well. Side profile is bit simple but finished well with blackened B=pillar and some chrome window lining. The rear portion has contemporary styling and creates good aesthetic appeal with just some creases on the boot. 

The red strip run between the two tail light clusters which also adds that look to the design. One notable thing here is the full grown boot which should be around 550+ litres in capacity. The overall proportions of the car are good and adhere to the normal acceptable design style. Although this is a speculative render, it clarifies that unlike the other ‘budget cars’, this car can also look good. We know that Datsun cars will come to life no sooner than 2014. So currently this car might be still going through the ideation or conceptualization phase. Thus leakage of such detailed images to the media can prove very dangerous for the company. It creates the fog around authenticity of these images. On the other side, we can also see that the source of these images is from Russia which is one of the major targeted markets and where Lada Granta is produced. Reportedly, NKD2196 is based on the same car platform and can spawn out from Lada Granta itself. Also a lot of developmental work on this car is going on in Russia, which favors the authenticity of images. These images are getting leaked at certain intervals, which may be an intentional act also. But with these images, Datsun is able to create and maintain a buzz around this project for sure even prior to its inception. Whatever may be the reality, the car we are looking at is absolutely a good looker and the best amongst the current ‘budget cars’ in India. We are sure to welcome the Datsun sedan if it looks like these ‘leaked images’.

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